![]() They have a keen sense of both value and brand trust, and they have become more open to contemporary and Western designs and materials. Chinese consumers are becoming more knowledgeable about gemstones and jewelry and more astute in their purchases. The highest growth potential lies in the inland urban centers, as Chinese citizens continue a massive migration from rural areas to the cities. While rising costs of labor in China have created challenges for the manufacturing sector, this has led to greater domestic consumption of luxury products, including jewelry. Already a global hub for jewelry manufacturing, it is now a rapidly growing consumer market. ![]() In the wake of its phenomenal economic growth since 1978, China has captured the attention of the global gem and jewelry industry. Photo from China Gems magazine courtesy of Enzo. ![]() Actress Ning Sun models high-end jewelry from Enzo, a Chinese retailer founded in Hong Kong and a true mine-to-market colored gemstone brand. Comprehensive CAD/CAM For Jewelry Certificateįigure 1. ![]()
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